Monday, February 07, 2011
How to Launch A New Blog When You Already Have a Blog You Love
When I started this blog in 2004, my impetus was the immanence of Katryna's maternity leave and the resulting fact that I was losing my platform. I needed a way to blather without being on stage, and someone (I think Meth) suggested a blog. As an avid journalist (the kind who writes 3 pages a day in a composition book, not the kind who write for a newspaper)I was used to baring my soul on the page, and I figured blogging would be a nice synthesis of my daily pages and my songwriting.
I was hooked pretty quickly. What's not to love about writing in solitude and then publishing it right away and then getting feedback in the form of comments?
Pretty soon, I saw the pitfalls. A blogger who only blogs when she feels like it doesn't usually sustain an audience. Common wisdom dictates bloggers should post at least daily. And write short posts. And respond to all comments. And stick to their subject.
I broke all these rules. What was my subject? Usually just my life, prompting a couple of readers to label me narcissistic. Yes, well.
And yet, the blog goes on. There was a period of time readers might recall, when I blogged every day. This was in 2009, when my son was about six months old and my daughter almost three. It was fun to be so connected to the "page" when I was at the same time so deeply immersed in my babies, but the directive to post every day meant that my pieces lost something in terms of length and quality. I have not mastered the art of the short post.
But now, Katryna and I are getting ready to launch a new blog. And here's the truth; after blogging for going on seven (!!!) years, I still don't know much about the art and craft. This new blog needs to be about short posts. Titled "Singing In the Kitchen," it's to be an adjunct to our book which is coming out in September (All Together Singing in the Kitchen: Creative Ways to Make and Listen to Music as a Family). Our mission is to provide young families with ideas and stories and resources to be better able to bring music into their families, to make it a wonderful source of relationship building, bonding and community building. We hope to post several times a week; to recommend other artist and books and programs; to occasionally sing a lullaby via a podcast or YouTube video. We want to start a conversation with families about the many ways they incorporate music into their lives; how it can be a source of inspiration as well as immanently practical. And yet we don't want this blog to be a big corporate affair; after all, we are the Nields. It's going to be homemade, personal, imperfect and --it is to be hoped--lovable.
And so I need your help. What are your favorite blogs? Do you read any blogs about family or music to which we should connect and reference? Do you think it's necessary for a blogger to post every day? Do you hate reading long posts? (I guess you can't hate them too much, since you are reading me.) What about the look of the blog? Should we switch from Blogger to WordPress? Any tips you can give me will be helpful!
I forgot to say that another bit of conventional wisdom I hope to flout is that one should never write two blogs at once. I hope to keep May Day Cafe alive and strong, and make Singing in the Kitchen a success, and I really want to thank all of you who read this blog for sticking with me over the years. You have taught me much. Please continue to.